Finding the Right Promotional Items

Satisfied customers are ultimately the deciding factor in determining how successful your business will be.  Tastefully using promotional items is a great way to thank your regular customers.  Where do you find promotional merchandise?

Traditional Business Gifts

Stationary and office supply stores are a favorite place to find promotional merchandise.  These stores provide items like pens, paper weights, and printing services for those businesses that want to give professional looking promotional items that can be used in their customer's offices.   Ask about getting a discount for bulk purchases.

Find Promotional Items at Discount Stores

Another place to look for promotional items is at dollar stores or discount retailers. In most major cities, dollar stores can provide businesses inexpensive promotional products that they can customize within their business. This option is more prudent for a smaller business that does not have the money to purchase more expensive items in bulk.

Specialty Stores as a Promotional Merchandise Solution

Specialty stores for t-shirts and other novelty goods may be a good option for businesses looking for custom promotional solutions. Promotion items like t-shirts, baseball caps and wrist bands not only satisfy the customer, but also promote your business or product to people in contact with your customer. While smaller businesses may not be able to afford this option, they might consider it a sound investment in both promotions and advertising.

Other Promotional Item Sources

Obviously, the Internet is a great place to look for promotional merchandise.  Some companies such as Branders and CafePress (see left panel) will allow you to personalize your gifts online and are highly recommended.  Wholesale warehouses are also an excellent source of inexpensive gifts for employees and customers alike.